L’Eroica is more than just an international cycling event; it is a tribute to the beauty and history of Siena’s white roads. Since 1997, this land has been the beating heart of a cultural movement spanning 17 towns, connected by two permanent routes – L’Eroica and Eroica Montalcino – covering 290 km of roads that tell a story of passion, effort, and love for authentic cycling.
L’Eroica and Società Benefit Terrecablate have joined forces to launch "Adopt a Kilometer", an initiative that involves citizens, cyclists, and local associations in maintaining and safeguarding the roads that cross their territory. With Terrecablate’s support, every kilometer becomes a shared responsibility: a concrete commitment to roadside cleaning and landscape enhancement, ensuring that every stretch of these historic routes remains a heritage for future generations.
Terrecablate, strongly committed to sustainability and environmental conservation, is the perfect partner for a project that strengthens the bond between communities and their land. With "Adopt a Kilometer", L’Eroica extends beyond cycling, promoting a sustainable development model where tradition meets the future through respect and responsibility.
